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Competitive Intelligence
About
By analysing data on more people, more websites, more often, Hitwise identifies online marketing opportunities for its clients based on how their online presence compares to competitive websites.
This information is used to maximise the return on clients’ online investments in efforts such as affiliate programs, search marketing, online advertising, content development and lead generation.
Clients of Hitwise access daily competitive insights via the user-friendly Hitwise website.
Features
Hitwise Rankings
Hitwise Rankings provides an instant overview of key players and fast-moving websites across 130+ industries and your custom categories. Read more
Hitwise Clickstream
Hitwise Clickstream data provides extensive reports on upstream traffic and downstream traffic from a specific website, industry or custom category, including the breakdown of new and returning visitors. Read more
Hitwise Search Intelligence™
Hitwise Search Intelligence™ is an industry-leading keyword research tool. It provides extensive insights on how people have searched for products and services across all major search engines and includes paid and organic breakdowns. Read more
Hitwise Conversion Optimisation
Online marketers drive significant numbers of visitors to their websites every day through Search Engine Marketing, Display Advertising, Email Marketing and other channels. The challenge is that most visitors do not turn into a lead, a sale, nor return to the website for a second visit. Conversion optimisation is the solution. Read more
Hitwise Demographics
Provides a comparison of each demographic profile and how well represented it is against another website, industry, or the online population. For example, find out how much more or less your website is represented by the 25-34 year old segment, compared to your competitor's. Read more
Hitwise Charting
Create customised charts detailing how websites, industry categories or search terms perform against each other. Read more
Hitwise Dashboards
Hitwise Dashboards allow you to view several of your favourite Hitwise reports on a single page. Reports are customisable and updated automatically. Read more
Hitwise Custom Data and Analytics
Hitwise Custom Data and Analytics taps into specialised Hitwise resources and enormous proprietary datasets to deliver information and analysis tailored to specific business objectives. Hitwise Custom Data and Analytics will enable you to take actions that generate immediate return. Read more