APAC Quarterly Email Benchmark Study Q4 2012
Spanning the 2012 holiday season, this report details email performance metrics from October 1st to December 31st. Comparing major Asia Pacific centres, it presents geographic trends and explores the impact of significant events during this quarter - 'Click Frenzy' in Australia, 'Singles Day' in China and Christmas.Providing detailed metrics and a range of variables - from open rates to transaction rates - the Asia Pacific Quarterly Email Benchmark Study allows you to see how your email performance compares, helping you achieve the most from your email marketing next holiday season.
This report provides key insights to help shape your email strategy including:
- How to optimise your email marketing for major events and holidays
- Which are the best-performing days of the week to send email
- How your industry stacks up and where your email campaign performance sits against your industry benchmarks
- How to put a dollar value on the effectiveness of email