Digital Channels and Target Audiences

Build highly engaging digital campaigns, accurately targeting the right people at the right time, for increased conversion and scalable performance

Digital Channels

Digital spend in China is enjoying double digit growth and Experian Digital Audience Solutions can power your organisation to reach millions of consumers in China. By on-boarding our comprehensive consumer classification datasets in the digital and programmatic ecosystem, Experian has enabled organisations to reach the right people, at the right time, and for a lower cost than traditional channels.


Experian has formed partnerships with companies like Facebook and Google to empower advertisers to build consistent campaigns across multiple platforms.

Target Audiences

Experian’s expertise of using the latest analytical techniques with over a million pieces of information across hundreds of data points helps to identify summary groups and detailed types that are easy to interpret and understand. Additionally, we can profile your data against our own comprehensive classification dataset to provide further analysis of your target audience.


Our position as the leading Global Information Services organisation also enables us to work with esteemed and trustworthy partners to build market-specific audiences, giving you more targeting choice.

Key Benefits

  • Greatly engaging, Experian digital partners provide better user experience, outperforming traditional medium

  • Best practices in data management and technology integration guaranteed to reach the right audience

  • Geodemography with wide variety of consumer classification data including Mosaic’s household income bands

  • Effectiveness with low cost per acquisition and high return on investment

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