New Zealand
New Zealand New Zealand
Consumers make most of their payments by internet banking
  • 74%
    BFSI
  • 70.5%
    TELCO
  • 54.5%
    RETAIL
  • 46.5%
    BFSI
  • 39.6%
    TELCO
  • 40.7%
    RETAIL
  • A higher percentage make payments via internet banking to banks and insurance companies, telcos, and retailers, respectively, compared to the regional average
  • Impact: Anti-fraud capabilities critical to the increased digital transaction frequency and customers’ trust in banks
Australia
Australia Australia
Consumers are most satisfied with the post-fraud service of banks and insurances companies
  • More than 70% satisfaction rate compared to 59.7% on average
  • Impact: Increased trust in BFSIs
Indonesia
Indonesia Indonesia
Consumers that encountered most fraud incidents in the past 12 months
49%
34.7%

AP Average

  • 49.8% have experienced fraud at least once compared to 34.7% on average
  • Impact: Overall anti-fraud capabilities need improvement
Singapore
Singapore Singapore
Consumers have the highest trust towards government
AP Average
  • 75.5% choose government agencies, compared with 51.7% on average
  • Impact: Trust of personal data protection is centered around government agencies
Vietnam
Vietnam Vietnam
Consumers encountered most fraud incidents in retail and telco during the past 12 months
  • 55%
    TELCO
  • 54.5%
    RETAIL
  • 32.8%
    TELCO
  • 35.2%
    RETAIL
  • 55% and 54.5% have experienced fraud at least once in retail and telco, respectively, compared to 32.8% and 35.2% on average
  • Impact: Overall anti-fraud capabilities need improvement
Thailand
Thailand Thailand
Most Thai consumers believe speed and resolution are severely lacking (response/ detection speed toward fraud incidents)
AP Average
  • 60.5% think it is most important, compared to 47.7% on average
  • Impact: Response time as one of key factors to fraud management to retain customers and gain their trust
India
India India as standalone
Consumers have the largest number of shopping app accounts in the region
India
  • Average of three accounts per person
  • Impact: Highest exposure to online fraud
Hong Kong
Hong Kong Hong Kong
The least percentage of consumers with high satisfaction level toward banks and insurance companies’ fraud management
AP Average
  • Only 9.7% are most satisfied compared to 21.1% on average
  • Impact: effective response towards fraud incidents to be improved
China
China China
Consumers are the most tolerant toward submitting and sharing of personal data
AP Average
  • 46.6% compared to the AP average of 27.5% are accepting of sharing personal data of existing accounts with other business entities
  • Impact: higher exposure of data privacy and risk of fraud
alert
Japan Japan as standalone
Consumers most cautious on digital accounts and transactions
50.7% Actively maintain digital accounts’ validity
27% AP Average
45.5% Do not do online bank transfers
13.5% AP Average
  • More than 70% did not encounter fraud incidents in past 12 months, compared to 50% on average
  • Impact: Relatively low risk of fraud

Experian launches all new Marketswitch® Optimisation solution to help institutions significantly increase marketing Return of Investment

Experian launches all new Marketswitch<sup>®</sup> Optimisation solution to help institutions significantly increase marketing Return of Investment

Marketers make significant investments to acquire new customers and promote products and services to existing customers to increase or maintain market share, product usage and profitability. Even though organisations execute hundreds of campaigns a year, there is always a limit on how many activities can be undertaken and how many their customers are willing to tolerate.

 

Marketing departments are increasingly using analytics to understand and predict customer behavior, needs and preferences. However, the increase in channels and number of different offers in the market means that it is even more challenging for the marketer to pick the best action for each customer from the universe of offers, channels, compliance and contact policies.

 

With ever more tightly controlled budgets and fewer resources, marketers are under pressure to demonstrate continued contribution to the performance of the overall business, executing only those activities that will produce the best return. The ability to improve customer value by effectively marketing personalised products and services is increasingly important in the search for a competitive advantage.

 

Experian offers the advanced Marketswitch® Optimisation solution which develops optimal, data-driven customer strategies at the individual customer level. The solution can be integrated with most of the leading customer analytics and intelligence solutions. It can be deployed as a stand-alone application or integrated with most third-party campaign management systems, customer databases and modeling tools.

 

Marketswitch® Optimisation solution that is designed for easy use by marketers who want to create optimal campaigns and contact policies. It allows them to evaluate multiple, optimised scenarios and to view reports to understand the impact of different contact rules and volume targets, before committing resources and budgets.

 

There are over 20 world-class organisations in North America and Europe that are benefiting from Marketswitch Optimisation, typically seeing improvements in their marketing returns of between 10% and 30% or more.

 

###

 

Download our whitepaper today to learn about the operating mechanism, applications and successful cases concerning the Marketswitch® Optimisation solution from Experian, as well as how optimisation improves traditional marketing approaches. The ability to improve customer value by effectively marketing personalised products and services is increasingly important in the search for a competitive advantage, thus to improve the overall business performance in a multi-stressed marketing environment.

Read full article

Experian

By Experian 08/14/2020

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